Welcome to this smidge corner of the internet where you might end up in a spiral of questioning your own existence while immersed in the artistic version of my shower thoughts, vulnerabilities and indulgences. This quantum microscopic bit of the universe is a coalition of multi-disciplinary art therapy, performance, and some very serious projects.
Manifesto
I am a Marketing specialist with focus on brand strategy and content, and a multi-disciplinary artist driven by a single, non-negotiable principle: alignment. I specialise in creating digital ecosystems for professional sports franchises and luxury heritage brands.
I pick projects based on their alignment with my personal ethos; while my work spans a vast board, every project shares a common goal: giving back to the community.
My Journey: (Bhopal to London)
Born and raised in Bhopal, India, the land of vibrant heritage and artisanal traditions, my perspective was shaped by a myriad of languages, literature, art and the "handmade" pulse of my community. At 17, I relocated to London to study graphic design, carrying with me the discipline of a retired national swimmer who competed across India.
That elite-athlete grit has been the engine behind my creativity. It allows me to combine unconventional production methods with technical knowledge and creativity, serving as a platform for those who haven’t yet received the stage I did - to showcase their skills.
